Leading barriers for social commerce Australia 2020

A 2020 survey conducted among over one thousand Australians revealed that half of the consumers refrained from social commerce because they didn’t want their financial information linked to their social media. Meanwhile, 40 percent of respondents said they didn’t trust the purchasing process via social media platforms. According to the source, Australians were yet to be convinced about the security of social commerce, but this attitude would likely change in the future.

一项于2020年对超过一千名澳大利亚消费者进行的调查显示，半数消费者因不愿将他们的财务信息与社会媒体账户关联而抵制了社交电商。与此同时，40%的受访者表示他们不相信通过社交媒体平台进行的购物流程。据该来源所述，澳大利亚消费者对于社交电商的安全性尚未信服，但这一态度预计在未来可能会发生转变。