eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in the Philippines

In 2023, next to an add-to-cart rate of 11.5%, a cart abandonment rate of 81.6%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in the Philippines also consist of an AOV of US$23.4, a discount rate of 13.2%, and a return rate of 1.6%.

于2023年，菲律宾文具、工艺与艺术用品的电子商务基准关键绩效指标（KPIs）中，除11.5%的加入购物车率、81.6%的购物车放弃率和2.1%的转化率之外，还包括平均订单价值（AOV）为23.4美元、折扣率为13.2%以及退货率为1.6%。