IMPROVING INNOVATIVE INSURANCE PROCESSES IN AGRIBUSINESS ENTERPRISES UNDER THE CONDITIONS OF A GREEN ECONOMY

This scientific article analyzes the role and significance of innovative insurance mechanisms in ensuring the sustainable development of agribusiness enterprises under the conditions of a green economy. It examines the introduction of modern types of insurance, digital technologies, and “green” insurance products aimed at reducing the impact of environmental risks, climate change, and natural disasters in agricultural production. Based on the research findings, practical proposals and recommendations have been developed to improve and enhance innovative insurance processes in agribusiness enterprises.