Customer Data Activation for Connected TV Campaigns

With connected TV (CTV), you can precisely reach devices such as smart TV, or other devices that enable standard TV to become a connected TV (e.g. Roku, Apple TV, etc.). This allows you to access premium inventory such as Hulu, Bloomberg, Tubi, Paramount, Pluto and Sling. With StackAdapt, you can also target audiences across devices such as set-top-box and smart TVs. Leverage your Snowflake data to create unique audiences and activate them in StackAdapt for your CTV campaigns.

Use proprietary data you have collected from places such as your website, app, subscription, newsletter, survey or point of sales. You can easily use these segments for retargeting or as an exclusion audience. You can also extend reach by building lookalike audiences for your full-funnel marketing campaigns. Leverage the same audience in a cohesive multi-channel campaign across CTV and other programmatic inventory all in the StackAdapt platform.

StackAdapt Benefits:
Customer Acquisition: Enhance, scale, and learn more about your best customers by leveraging your Snowflake 1st-party data with StackAdapt’s lookalike modeling technology.
Customer Loyalty and Retention: Target your customers using personalized messaging to gain customer loyalty, retention and upscale opportunities.
Win Back Customers: Leverage your 1st-party data to re-engage and reactivate churned customers or prospects who dropped off the consumer buying journey.

Fields Available on StackAdapt:
- First Name
- Last Name
- Address
- City
- State
- Zip
- Email
- Phone

Possible Field Combinations:
- email
- first name + last name + postal code/zip
- first name + last name + phone
- first name + last name + address + city + state + postal/zip code

Expected Workflow:
- Reach out to enable Integration Audiences in StackAdapt.
- Create a 1st-party data audience in Snowflake.
- Map the StackAdapt data fields to your Snowflake table column name.
- Create a Snowflake Integrated Audience in the StackAdapt platform.
- Insert the provider account name in the Integration Audience creation form.
- Run StackAdapt's auto-generated code snippet in the Snowflake platform.
- Automatically the custom audience is generated and ready to be used in StackAdapt.