Digital media time spent versus ad spend in Canada 2013-2016

This statistic shows the share of time spent with digital media versus the share of digital advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 45 percent of their media time with digital media. Advertising spend on this medium in 2016 amounted to a 36.2 percent share.

本统计数据显示了2013年至2014年间加拿大人使用数字媒体的时间占比与数字广告支出占比，并对2016年进行了预测。据估计，至2016年，加拿大人将把45%的媒体时间花在数字媒体上。2016年该媒体上的广告支出占比达到36.2%。