Factors That Influence Individuals' Intention to Continue Using E-Commerce Platforms

This study aims to analyze the influence of eight constructs in the UTAUT2 model on Continuous Use Intention on e-commerce platforms, only this model does not use moderator variables such as age, gender, and experience. Data was collected from 227 respondents and only 190 data were analyzed, then the data was analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with smartPLS4 software. The results show that only Social Influence and Trust have a significant influence on sustainable use intentions. Meanwhile, other constructs such as Performance Expectancy, Effort Expectancy, Facilitating Conditions, Hedonic Motivation, Price Value, and Habit are not significant. In conclusion, the sustainability of e-commerce use is heavily influenced by user trust and social influence from their surrounding environment.