Dataset on Motivation and Revisitation in Jeju for Post-Pandemic Implications

• This dataset provides insights into tourist behavior during a pandemic, which can help develop effective tourism marketing strategies and improve destination management. • Researchers can use this data to analyze the impact of pandemics on tourism, compare with other regions, or use the variables to study related psychological aspects of travel behavior. • The dataset includes detailed demographic information that can be used for segmentation analysis and to tailor marketing strategies to different tourist profiles.

搜集汇总

背景与挑战

背景概述

该数据集收集于2022年2月，包含930名韩国济州岛游客的调查数据，重点分析疫情后旅游动机和重游意向，旨在为旅游营销策略和目的地管理提供见解。数据集涵盖详细的社会人口学信息和32个问题（包括27个李克特量表问题），适用于研究疫情对旅游行为的影响、区域比较以及心理因素分析。