CORPORATE UNIVERSITIES PROFILE IN BRAZIL

ABSTRACT Over the past few years, corporate universities, as they are called, have become increasingly common among organizations in order to give a strategy dimension to training and development area. This article identified some characteristics of these universities in Brazilian organizations. A survey of the companies with corporate universities in Brazil is examining their profile, and identified their main characteristics. The methodology was based on bibliography research and a survey of seven companies that established their own corporate universities. On the basis of this empirical data it was showed the corporate universities profile in Brazil.