Hitchhiker

The goal of the article was to create the assumptions of methodology of analysis and visualization of the label polarity in relation to the communitarian perception of archetype - using information ecology framework and hitchhiker as an illustrative example. The research object covered 300 randomly selected photos shared on Facebook hitchhikers group. Based on ABSA methodology, the semantic decomposition of photographs shared by man and woman was performed. It was assumed that the greater the frequency of a particular meaning within a gender-specific subpool (archetype of a hitchhiker according to a given gender), the more often emotions in the form of affective active interactions will be expressed in relation to it.