Beyond Linear Models: A Hybrid SEM-fsQCA Approach to Understanding Consumer Intentions for Local Organic Grains

This dataset examines the direct effects of selected environmental and health factors on consumers' intentions to regularly purchase organic staple foods, such as rice, corn, and beans, as well as their influence on the components of the Theory of Planned Behavior (TPB). Additionally, it evaluates the direct impact of the TPB variables on consumers' purchase intentions. The study also investigates the indirect effects of environmental concerns, environmental knowledge, health status, and health consciousness on purchase intentions, with these effects mediated by the TPB variables. Furthermore, the analysis explores how these independent factors combine to predict the outcome variable. The dataset includes SPSS files and an AMOS file for Structural Equation Modeling (SEM) analysis.