Factori Web Data | Global web browsing & activity data feed (4.2 Billion records)

We offer web activity data of users that are browsing popular websites around the world. This data can be used to analyze web behavior across the web and build highly accurate audience segments based on web activity for targeting ads based on interest categories and search/browsing intent. Web Data Reach: Our reach data represents the total number of data counts available within various categories and comprises attributes such as Country, Anonymous ID, IP addresses, Search Query, and so on. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly). Data Attributes: Anonymous_id IDType Timestamp Estid Ip userAgent browserFamily deviceType Os Url_metadata_canonical_url Url_metadata_raw_query_params refDomain mappedEvent Channel searchQuery Ttd_id Adnxs_id Keywords Categories Entities Concepts Use Cases: Personalized Targeting Targeting audiences with data enables deeper personalization and higher engagement rates Data Enrichment Leverage Online to Offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Market Intelligence Study various market areas, the proximity of points or interests and the competitive landscape. Fraud & Cybersecurity Use the power of multiple alternative data sources to identify fraudulent behavior across digital channels

搜集汇总

背景与挑战

背景概述

该数据集包含42亿条记录，提供全球用户浏览热门网站的网页活动数据，可用于分析网页行为、构建精准的受众细分，并支持基于兴趣类别和搜索/浏览意图的广告定向。数据属性涵盖国家、匿名ID、IP地址和搜索查询等，通过动态收集按日/周/月更新，适用于个性化定向、数据丰富化、市场情报以及欺诈与网络安全等多种应用场景。