Study on effect of Video visualizations on Privacy policy read rate for Automated vehicles

<b>Privacy is becoming extremely crucial for companies to operate specially those that utilize customer information for their operations. With the emergence of new technologies such as IoT, Automated vehicles, mobile payments, privacy is no longer a compliance issue, but also a user responsibility to ensure he is aware of the risks of sharing his personal data with third parties. There is a big effort to understand how the Privacy policies can be made more easier to read and understand. In this paper we share the results of a comparative study on users who read a Privacy statement from an autonomous vehicle provider (Tesla as case study) and compared its effectiveness to that of a video visualization that explained the policy. The study focused on the users understanding and recall. Our research shows that video visualization greatly increases click and read through rates as well as helps the user better understand the risk associated with privacy notices.</b><br>This Data set is from the survey conducted with 172 respondants for reviewing the effectiveness of pdf Privacy Policy vs Video based Privacy Policy