Market share of fresh fruit juice in the United Kingdom (UK) 2007-2017

In 2017, the market share of fresh fruit juice amounted to 39.6 percent of all fruit juice consumed in the United Kingdom (UK). That constituted a significant increase from 27.8 percent in 2007. The source defines fresh fruit juice as juice that is not reconstituted from concentrate and therefore has a fruit juice content of one hundred percent. The Sugar Backlash The increasing number of scientific research linking sugar consumption with obesity and a number of negative health consequences has resulted in a downward trend in fruit juice consumption in the European Union. In the United Kingdom, such adverse consumers’ attitude towards sugar content in soft drinks was reflected in a survey conducted in 2016. It was found that 43 percent of responding individuals reported avoiding added sugars and 13 percent stated that they refrained from consumption of products containing sugar at all costs. The UK Market Despite fruit juices being exempt from a sugar tax introduced in 2016 by the UK Government, the fruit juice market has continued to experience a major decrease. Total consumption decreased from over 1.1 billion liters in 2012 to approximately 900 million liters in 2017. However, seasonally adjusted figures illustrating annual household expenditure on fruit juices, vegetable juices and other soft drinks indicate an upward trend.

2017年，新鲜果汁在英国市场中所占的份额高达39.6%，占所有果汁消费总量的39.6%。这一比例相较于2007年的27.8%有显著增长。数据源将新鲜果汁定义为未经浓缩液复原的果汁，因此其果汁含量达到百分之百。随着越来越多的科学研究发现糖分摄入与肥胖以及一系列负面健康后果的关联，欧盟对果汁的消费趋势呈现出下降态势。在英国，消费者对软饮料中糖分含量的负面态度在2016年的一项调查中得到了体现。调查结果显示，43%的受访者表示避免添加糖分，13%的受访者表示不惜一切代价避免食用含糖产品。尽管2016年英国政府实施的糖税并未将果汁纳入征税范围，但果汁市场仍然经历了重大下滑。果汁的总消费量从2012年的超过11亿升降至2017年的约9亿升。然而，调整季节性因素后的数据显示，英国家庭在果汁、蔬菜汁及其他软饮料上的年度支出呈现出上升趋势。