Boticas and the "Wine of the Dead": reinforcing cultural territorial identity in wine tourism experiences

Abstract Justified purpose of the topic: The territory of Boticas (in the North of Portugal) has a low population density and is considered a powerful space of cultural heritage Objective: The wine tourism ecosystem strategy will involve several dynamics that can enhance endogenous resources, resulting in a reinforcement of identity and Cultural uniqueness. The "wine of the dead" is a surviving symbolic wine tradition connected with the second French Invasion of Portugal (1808). The expression "Wine of the dead" derived from the ancient practice of burying the bottles underneath cellar floors to safeguard property from the French soldiers. Design / Methodology and approach: Two qualitative methodologies were used: MatrizPCI (Intangible Cultural Heritage Matrix), following UNESCO's guidelines on "Safeguarding Cultural Heritage" for endogenous resources inventory, and Buhalis' six A's framework for the analysis of tourism destinations. Results: The results show Boticas as a multifunctional geographical space where its endogenous characteristics / attributes ensure a privileged and competitive position within the framework of wine tourism Originality of the document: This work is original on the theme and framework.