Research on the Value Positioning of University Library Based on Customer Delivered Value

With the rise of various new reading media and the rapid development of the digitization of paper resources, the traditional function positioning of university libraries based on information query is facing unprecedented challenges. How to deal with the change of social information? The library should be demand-oriented, re-examine its own value and find a new starting point. With the help of the concept of customer delivered value and based on 4P theory, this paper constructs the value chain of university library from the dimensions of product, image, personnel and service, and forms a multi-dimensional development positioning system.