Media Analysis (MA 87, Print Media)

Media usage of the population in 1986.

The main focus of this survey part is on a detailed recording of the
print media, while information on the radio media were recorded more
summarily.

Topics: frequency of conducting selected leisure activities; use of
radio and television; detailed determination of familiarity and
frequency of use of newspapers, magazines as well as inserts with radio
and television schedules; subscriptions to newspapers and magazines;
number of magazines subscribed to; knowledge and use of reading
circles; subscription to reading circle; place of reading publications
from reading circle; membership in a book club; frequency of going to
the movies and time of last trip to the movies; possession of a
telephone; number of telephones and main extensions in the household;
possession of bicycle; number of cars available to the household;
number of cars with car radio; car radios with cassette player and
radio traffic service decoder; number of television sets as well as
type and features of the equipment; possession or planned acquisition
of one or several video recorders; number of video cassettes in the
household; place and frequency of renting video cassettes; possession
of a video camera; presence of personal computer and video games; type
of antenna connection; presence of a cable connection on the street, in
the building or residence; number of selected devices of entertainment
electronics in the household; possession of durable economic goods;
having a yard; pets; public transportation close to home; residential
status and number of renters in the building; age of building; length
of residence in the building; performing do-it-yourself and repair
activities; time of last vacation trip and vacation destination; party
preference; shopping habits in purchase of food and beverages;
preferred type of business.

Demography: age; sex; marital status; year of marriage and number of
years of marriage; religious denomination; school education; vocational
training; occupational position; employment; monthly net income;
monthly net household income; income recipients in household; size of
household; respondent is person managing household; respondent is head
of household; characteristics of head of household; characteristics of
person managing household; detailed demographic information on children
in household; possession of drivers license.

Interviewer rating: interest in survey topic and willingness of
respondent to cooperate; length of interview; weekday of interview.