Citizenship ceremonies as an opportunity for behaviour change: a quasi-experiment with London councils

pilot carried out with London local councils in 2018. This quasi-experiment involved varying the offer made to new citizens at their citizenship ceremonies would lead to greater willingness to carry out social acts. The councils tried out whether having the volunteering service present and conveying behavioural insights in addition to the volunteering offer make a difference to civic intentions. Outcomes across control, volunteering, and behavioural insights ceremonies were measured by a telephone survey carried out four to six weeks after the ceremonies. In total 240 telephone interviews were carried out across the six local authorities and three ceremony types, a 50 per cent response rate. Research instruments may be found here: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3362302