The Perceived Impact of Generative AI on UI/UX Prototyping Workflows

This study examines the impact of Generative AI (GAI) on time efficiency and design quality in the UI/UX design development process, particularly during the prototyping stage. Using the Task-Technology Fit (TTF) model as a perspective, the study analyzes the extent to which AI technology aligns with designers' specific needs to accelerate the work process without compromising the quality of the final product.