STRUCTURE OF TOURISM PRODUCT

This article provides an in-depth analysis of the structural composition of the tourism product. The tourism product is viewed as a complex system, including not only core services — transportation, accommodation, and catering — but also supplementary and auxiliary services, innovative approaches, and regional characteristics. The study results reveal the economic, social, and cultural significance of the tourism product, as well as its adaptation to regional and global trends. Strategic recommendations for tourism product development are also presented.