E-commerce purchase channels of household items in the Netherlands 2018-2019

In February 2019, about 40 percent of Dutch online shoppers indicated they would purchase household items at an online marketplace like Bol.com or Amazon. This is a slight increase from 2018, but not a drastic change unlike other product categories. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.

于2019年2月，大约40%的荷兰在线购物者表示他们将在如Bol.com或Amazon等在线市场中购买家居用品。相较于2018年，这一比例略有上升，但并未出现剧烈变动，与其他产品类别形成鲜明对比。近年来，电子商务在荷兰的普及程度日益提高。例如，2019年的在线订单或购买数量达到了约2.6亿次。