Consumer Vitality Canada

Consumer Vitality is an index that measures consumer desirability and performance at the Dissemination Area (DA) unit of analysis. Consumer Vitality was developed using input data and software from Precisely and a global business database.

Consumer Vitality is defined by six categories:
• Personal economics
• Community economics
• Education
• Quality of life
• Crime
• Health

Consumer Vitality employs continuously updated, small-area demographic and location data in a location-enabled framework to understand how small areas perform – as independent entities and relative to proximal geography and macro level socio-economic trends. Through a proprietary methodology, Consumer Vitality measures the socio-economic desirability of a geographical area – and the economy as a whole.

With an abundance of data in the market, organizations are inundated with data and forced to sift through the data to make effective decisions. The Consumer Vitality index allows users to easily target areas that are – and are not – desirable and performing. Consumer Vitality is proven to separate the signal from the noise.
The strength of Consumer Vitality is both the high quality – and unique – input data used to develop the indices along with the rigorous and data intensive geographical partitioning, comparison and integration of the input data across a diverse set of geographical criteria. Consumer Vitality accounts for the importance of context and relativity.

By leveraging multiple layers of geography and business-oriented geographical constructs, Consumer Vitality is a unique, robust and data-intensive approach to measuring small area consumer performance. Consumer Vitality is produced at the Dissemination Area (DA) unit of analysis and the index can be calculated for other census, postal geography and custom market area geographies.

For each DA, there is one composite Consumer Vitality index and six (6) sub-indices. The sub-indices are used to compliment the composite Consumer Vitality index in terms of allowing users to understand the characteristics – and customize said characteristics – that form the Consumer Vitality index. The sub-indices categories are Personal Economics, Community Economics, Education, Quality of Life, Crime and Health.

This sample data set covers the Greater Toronto Area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire country of Canada. Contact [e-mail] for more information on licensing the product.

搜集汇总

背景与挑战

背景概述

该数据集通过个人经济、社区经济、教育等6个子指数构建消费者活力指数，以传播区域(DA)为分析单位评估加拿大地区的社会经济吸引力。当前样本覆盖大多伦多地区，完整版提供全国范围数据，采用专有方法进行地理分区和跨维度数据整合。