eCommerce Benchmark KPIs: Bullion & Precious Metal in Thailand

In 2023, next to an add-to-cart rate of 5.2%, a cart abandonment rate of 77.6%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in Thailand also consist of an AOV of US$414.6, a discount rate of 5.1%, and a return rate of 1%.

于2023年，泰国贵金属电子商务基准关键绩效指标（KPI）除却5.2%的加入购物车率、77.6%的购物车放弃率以及1.2%的转化率外，还包括平均订单价值（AOV）为414.6美元、折扣率为5.1%以及退货率为1%。