Labeling of packaged foods in Brazil: Use of terms such as homemade, traditional, and the like

ABSTRACT Objective The study aimed to shed light on the use of the terms “homemade”, “traditional”, and other similar terms in the front-of-pack labels of industrialized foods. Methods Labels of all packaged foods products (n=5,506) available for sale in a Brazilian supermarket were analyzed. The analysis verified the relative and absolute frequency of terms according to the similarity of expressions and semantics by food groups according to Brazilian regulation (nº 359/2003). A chi-square test identified differences in the total food terms with terms between food groups (.