Impact of social media influencers on purchasing South Korea 2023, by gender

According to a survey conducted by Rakuten Insight in South Korea in 2023, around 50.3 percent of female and 40.9 percent of male respondents stated that they had purchased an item or product because it was endorsed by the influencer. More than half of the respondents with this experience reported that they were convinced by the promotion from the influencer.

根据2023年Rakuten Insight在韩国进行的一项调查，约50.3%的女性和40.9%的男性受访者表示，他们购买某项商品或产品是因为其受到了网红的推荐。在拥有此类经历的受访者中，超过一半的人表示他们受到了网红推广的说服。