Impact of social media influencers on purchasing South Korea 2023, by gender

According to a survey conducted by Rakuten Insight in South Korea in 2023, around 50.3 percent of female and 40.9 percent of male respondents stated that they had purchased an item or product because it was endorsed by the influencer. More than half of the respondents with this experience reported that they were convinced by the promotion from the influencer.

根据2023年Rakuten Insight在韩国进行的一项调查，约50.3%的女性和40.9%的男性受访者表示，他们购买某项商品或产品是因为其受到了网红的推荐。在拥有此类经历的受访者中，超过一半的人表示他们受到了网红推广的说服。

搜集汇总

背景与挑战

背景概述

该数据集基于2023年5月在韩国进行的一项在线调查，涵盖了3,933名16岁及以上的受访者，旨在分析社交媒体影响者对购买行为的影响，并按性别进行细分。调查显示，超过一半因影响者推荐而购买产品的受访者被其推广说服，突出了影响者在消费决策中的关键作用。数据集提供了韩国市场在特定时间点的实证洞察，适用于营销和消费者行为研究。