Supplemental materials and research data supporting the research paper: "How Placement Affects Brand Preferences in Advergames: A Test of Inhibition and Facilitation Processes During Search"

Name: Supplemental materials and research data supporting the research paper: "How Placement Affects Brand Preferences in Advergames: A Test of Inhibition and Facilitation Processes During Search"
Creator: Martin Egger
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Mendeley Data2026-04-09 收录

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This object contains research data and analyses of three experiments published in the research paper: "How Placement Affects Brand Preferences in Advergames: A Test of Inhibition and Facilitation Processes During Search"

提供机构：

Martin Egger