<b>Neuromarketing &amp; Sentiment Analysis Research in Higher Education</b>

This study examines how applying neuromarketing techniques to various aspects of higher education (HE) branding – specifically, <i>an official college website page,</i> <i>an official college Facebook page, and recorded online video lectures </i>– can make an impact. The research took place at three different HE institutions and involved 720 participants. For testing purposes, 529 participants evaluated the CARE college website, 59 participants assessed the HAZEF Facebook page, and 132 participants gauged the emotional response of students studying online. The findings are presented as a supplement raw data to the article titled <b>"Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe,"</b> <i>published in the Behavioral Sciences Journal (Q2).</i> The article thoroughly explains and analyzes the entire experimental setup.

本研究探讨了将神经营销（neuromarketing）技术应用于高等教育（higher education, HE）品牌建设的多个维度——具体包括<i>官方院校官网页面</i>、<i>官方院校Facebook主页</i>以及<i>录制型在线视频课程</i>——所能产生的影响。本研究在三所不同的高等教育机构开展，共招募720名参与者。其中，529名参与者对CARE院校官网进行了测评，59名参与者评估了HAZEF的Facebook主页，另有132名参与者对在线学习者的情绪反应开展了测评。本研究的补充原始数据集附于<b>《探索在线学习领域神经营销的未开发潜力：欧洲高等教育行业的启示与挑战》</b>一文，该文发表于<i>《行为科学期刊（Behavioral Sciences Journal，Q2区）》</i>。该文章对本次实验的整体设计进行了详尽的阐释与分析。

搜集汇总

背景与挑战

背景概述

该数据集包含一项应用神经营销技术于高等教育品牌推广的研究原始数据，涉及官方网站、Facebook页面和在线视频讲座三个方面的评估，共有720名参与者。数据作为一篇发表在Behavioral Sciences Journal (Q2)上的文章的补充材料，旨在分析神经营销在在线学习中的潜在影响，覆盖了人机交互、行为经济学等多个相关领域。