Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
收藏University of Hamburg2021-07-08 更新2026-04-17 收录
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https://www.fdr.uni-hamburg.de/record/9235
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资源简介：
Dissertation Project Gräve, J-F., Schnittka, O., & Haiduk, C. (2021). Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers. Journal of Advertising Research, [forthcoming]. All project-related files
提供机构：
Haiduk, Carolin
创建时间：
2021-07-08
