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Leading product categories for online shopping among Gen Z Indonesia 2023, by gender

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www.statista.com2024-06-05 更新2025-03-21 收录
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https://www.statista.com/statistics/1471541/indonesia-product-categories-among-gen-z-online-shoppers-by-gender/
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A 2023 survey conducted among Generation Z in Indonesia found that clothing was the most popular product category to purchase online, as stated by around 46 percent of female and 35 percent of male respondents. The same survey found that Shopee was the most preferred e-commerce platform among Generation Z in Indonesia.

一项于2023年对印尼Z世代进行的调查显示,服装是网购最受欢迎的商品类别,约46%的女性和35%的男性受访者如此表示。该调查还发现,在印尼Z世代中,Shopee是最受欢迎的电商平台。
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