Most used apps to watch beauty livestreams Singapore 2022

A survey on consumer purchase behaviors for beauty in Singapore conducted in March 2022 found that among consumers who watched beauty livestreams, around 71 percent of them used Instagram to watch the livestreams. In comparison, Instagram's rival TikTok was used by around 21 percent of respondents who watched beauty livestreams to do so.

2022年3月对新加坡消费者美容购买行为的调查发现，在观看美容直播的用户中，大约有71%的人使用Instagram观看直播。相较之下，约21%的受访者观看美容直播时使用了Instagram的竞争对手TikTok。