Complete Data Hygiene

**Overview**
Enhance the quality and usability of your customer data with Deep Sync’s Complete Data Hygiene solution. Using leading data hygiene and suppression services, as well as our own proprietary PCOA service, Deep Sync’s solution standardizes addresses, updates address information, and flags undesirable profiles. The following products and services are included:

- CASS™ processing
- NCOALink® processing
- PCOA (Private Change of Address)
- Deceased Suppression
- Prison Suppression
- Do Not Mail Suppression

The application of data hygiene improves match rates when joining data inside clean rooms, helps marketers maintain complete and accurate CRM records, improves the efficacy of personalization, increases the deliverability of direct mail, and more.

**Use cases**

- Direct Mail: Improve deliverability
- Digital: Increase match rates in offline-to-online onboarding
- Data Enrichment: Enable more attributes to be appended to your customer data

**Product details**

- Required Fields: First Name, Last Name, Postal Address
- Process: Sign the USPS® NCOALink Processing Acknowledgement Form > Share data > API sends data to AWS for hygiene > API returns cleansed data as columns appended to the input data

For more details, refer to the embedded notebook.

Deep Sync is a non-exclusive Licensee of the USPS to provide Limited Service NCOALink processing. The following trademarks are owned by the United States Postal Service®: CASS, NCOALink, USPS, and United States Postal Service.