Encouraging Safe Wildlife Viewing in National Parks: Effects of a Communication Campaign on Visitors’ Behavior Environmental Communication

Seeing wildlife in natural habitat is an exciting and powerful experience for national park visitors but is risky for visitors and wildlife alike. National parks have long used educational approaches to inspire visitors toengage in conservation behavior and protect themselves from harm. With record visitation in recent years, national parks must hone their communication strategies that support wildlife conservation and reduce wildlife-caused injuries to visitors. We tested a campaign that strongly