eCommerce Benchmark KPIs: Apparel in Morocco

In 2023, next to an add-to-cart rate of 12%, a cart abandonment rate of 84.2%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Apparel in Morocco also consist of an AOV of US$82.5, a discount rate of 14.8%, and a return rate of 11.9%.

在2023年，摩洛哥服装电商基准关键绩效指标（KPI）中，除12%的加入购物车率、84.2%的购物车放弃率以及1.9%的转化率之外，还包括平均订单价值（AOV）为82.5美元、14.8%的折扣率和11.9%的退货率。