Sources of Market Power in Web Search: Evidence from a Field Experiment
收藏NBER2025-02-01 更新2025-02-08 收录
下载链接：
https://www.nber.org/papers/w33410
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资源简介：
We study the forces behind Googles large web-search market share. We develop a demand model with switching costs, quality beliefs, and inattention, and estimate it using a field experiment. We find that (i) requiring active choice barely increases Bings market share; (ii) Google users paid to try
提供机构：
美国国家经济研究局
创建时间：
2025-02-01
