Video content consumption India 2022, by vertical

As revealed by a survey on video consumption habits in India conducted in October 2022, a majority of respondents amounting to 43 percent, consumed content across verticals that included linear TV, OTT, and movie studios. Linear television alone was the next most popular vertical among Indian consumers for video consumption during the survey period.

据2022年10月进行的一项关于印度视频消费习惯的调查显示，在受访人群中，高达43%的受访者消费了包括线性电视、流媒体平台和电影工作室在内的多个领域的视频内容。在调查期间，仅线性电视在印度消费者的视频消费领域就仅次于上述领域，成为最受欢迎的垂直领域之一。