Change in new business opportunities for agencies in the U.S. 2020-2023

During a 2023 survey conducted in the United States, 41 percent of the responding marketing, advertising, and public relations (PR) agency executives said new business opportunities decreased compared to the previous year. In 2023, 27 percent of respondents said it increased. Similarly, in 2023, most agency executives thought obtaining new business was harder.

在2023年于美国进行的一项调查中，41%的受访营销、广告和公共关系（PR）机构高管表示，与上一年相比，新的商业机会有所减少。在2023年，27%的受访者表示有所增加。同样地，在2023年，大多数机构高管认为获取新的商业机会变得更加困难。