The AIVO 100™

The AIVO 100™ — 2025 Global Index of Brand Visibility Across AI Assistants introduces the first governance-ready benchmark for how brands surface, persist, and decay inside generative AI systems. Anchored in the AIVO Standard™ v3.0, the index applies the Prompt-Space Occupancy Score (PSOS™), an audit-grade KPI designed to measure AI visibility across leading assistants including ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek. Drawing on more than 100,000 stratified prompts across sectors, geographies, and languages, the AIVO 100™ quantifies: Global Top 10 brands by PSOS, highlighting structural training-data bias (70% U.S. dominance). Sector-specific patterns, including visibility decay, misinformation overlays, and regional disparities. Challenger 50 brands, which demonstrate 15–25% faster visibility growth than incumbents. Key findings: Most brands lose ~50% of recall within 60 days without reinforcement. Pfizer (12% outdated vaccine claims) and McDonald’s (10% outdated menus) illustrate misinformation risks. Challenger brands such as Oatly, Duolingo, Rivian, Notion, and Revolut are scaling rapidly inside AI ecosystems. The report positions PSOS as the ISO + GAAP equivalent for AI visibility governance, offering boards and CMOs an auditable, replicable KPI to integrate into brand risk, equity, and ESG reporting.