The Impact of Digital Platforms on Micro and Small Enterprises (MYPES) in Lima, Peru

Background: Since the emergence of the internet, the world has become increasingly interconnected and digitized. Digital platforms have emerged as a transformative force that redefines the economy and commerce at large. MYPES in Peru face various challenges and new landscapes characterized by the growing influence of these platforms on their operations and growth opportunities. Therefore, this research aims to examine how digital platforms have provided MYPES with the opportunity to maintain a market presence and understand the challenges MYPES face when using such platforms.

Method: Descriptive study with a quantitative and non-experimental approach. The population consisted of a total of 39,630 companies from the Gamarra Commercial Emporium, and the sample comprised 385 MYPES engaged in clothing sales from the same study location. Infinite population assumptions were used for sample calculation. A survey was administered.

Results: Social media platforms such as Facebook, Instagram, Telegram, WhatsApp, and TikTok were the main platforms used by the studied MYPES (67.5%). 12.8% indicated having an online store, 18.9% had some form of webpage or web platform, and only 0.4% used mobile applications.

Conclusion: In conclusion, most of MYPES have adopted social media as their primary digital platform and recognize its significance in the growth and survival of their businesses.