Customer attitude towards diverse and inclusive advertising U.S. and UK 202

Results of a survey released in mid-2022 asking customers in the United States and the United Kingdom about their opinions on diverse advertising show that half of the respondents agreed they would recommend products or services that were advertised in an inclusive and representative way. What is more, 45 percent said they were more likely to buy such products or services.

2022年中期发布的一项调查结果显示，针对美国和英国消费者的多元化广告意见调查表明，半数受访者表示，他们愿意推荐那些以包容和代表性方式进行广告的产品或服务。更有甚者，45%的受访者表示，他们更有可能购买此类产品或服务。