Charitable Memberships, Volunteering, and Discounts: Evidence from a Large-Scale Online Field Experiment
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下载链接:
https://www.nber.org/papers/w14941
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资源简介:
Despite the increasing use by charities, significant uncertainty exists about optimal online fundraising mechanisms, especially when large donor pools show substantial heterogeneities. We use an online natural field experiment with over 700,000 subjects to test theory on price discounts and show
提供机构:
美国国家经济研究局
创建时间:
2009-05-01



