极光标签

极光标签是一款数据产品，分为9个一级分类，36个二级分类，从人口属性、社会属性、价值属性、消费属性、意愿属性、地理位置、设备属性、行为习惯、兴趣偏好、行业标签等角度提取总计1700多个标签。通过多角度、多维度衡量构建用户画像，对用户进行深入分析和描述，更好的了解用户及用户群体的的特点，帮助开发者更准确的把握用户需求，定位目标群体，提高用户满意度和忠诚度，从而实现精准营销和个性化服务。

Aurora Tags is a data product that is divided into 9 primary categories and 36 secondary categories. It extracts a total of over 1,700 tags from dimensions including demographic attributes, social attributes, value attributes, consumption attributes, willingness attributes, geographic locations, device attributes, behavioral habits, interest preferences and industry tags. By constructing user profiles through multi-angle and multi-dimensional measurement, it conducts in-depth analysis and description of users, enabling a better understanding of the characteristics of individual users and user groups. This helps developers accurately grasp user demands, target specific user groups, improve user satisfaction and loyalty, thereby realizing precise marketing and personalized services.

搜集汇总

背景与挑战

背景概述

极光标签是一个包含1700多个多维用户标签的数据产品，涵盖人口属性、消费习惯等10个维度，主要用于构建精准用户画像和实现个性化营销服务。