Brand_CE

The minimal anonymized dataset underlying this study, “The Role of Brand Commitment and External Information in Urban Consumers' Organic Produce Choices: Evidence from Japan and China，” and the replication materials are available at [PLOSOne] (DOI: 10.1371/journal.pone.0337225).
The deposit includes: (i) the long-format choice-experiment dataset; (ii) latent class analysis (LCA) results merged to the long data (class assignments and posterior probabilities) as a single table; and (iii) code for the Wald tests and for reproducing the figures/plots. Data are released under CC BY 4.0, and code under the MIT License. No additional restrictions apply.