Advertising inflation forecast in Russia 2024, by medium

TV advertising prices in Russia were expected to increase by 18 to 30 percent in 2024 compared to the previous year, according to three market players. The lowest forecast of 18 percent was expected by the Nmi Group. The OMD OM Group projected digital advertising prices to increase at different rates for the performance and image segments. Rodnaya Rech forecast the lowest inflation for print media, ranging from zero to five percent.

据三位市场参与者预测，2024年俄罗斯电视广告价格预计将较上一年增长18至30个百分点。Nmi集团预测最低增长率为18%。OMD OM集团预计，根据性能和形象两大细分市场，数字广告价格的增长率将有所不同。Rodnaya Rech预测印刷媒体的通胀率最低，范围在零至五个百分点之间。