Share of businesses in Bogota, Colombia using social commerce 2021, by type

In the capital of Colombia, Bogota, and some of the 59 municipalities in this jurisdiction, nearly half of the surveyed registered businesses used social media as a channel to sell their products and services in 2021. On the other hand, only a quarter of all unregistered factories, business premises and residences without registration used these platforms as a marketing channel, a significantly smaller portion in comparison.

在哥伦比亚的首都波哥大及其管辖下的59个市镇中，2021年近一半的受访登记企业将社交媒体作为销售其产品及服务的渠道。另一方面，仅有四分之一的未登记工厂、商业场所以及无注册的住宅利用这些平台作为市场营销的渠道，与登记企业相比，所占比例显著较小。