“θα γράψουμε ιστορία, scriveremo la storia”. Alexis Tsipras e la campagna elettorale del 25 gennaio 2015 in Grecia

Alexis Tsipras and the election campaign of January 25th, 2015 in Greece. Alexis Tsipras’s primary election of January 25th, 2015 resulted in a very significant political change, especially for a party that until a few years ago was very small, almost insignificant. This paper discusses the main axes of Tsipras’ and Syriza’s communication and highlights the winnig aspects of the Greek radical left’s electoral spot, which has become a mass party: the main Syriza’s proposals about the youth, women, pensioners, the time of change, the opposition hope vs. fear, etc.