Italy: main investment sectors of digital companies 2018, by tool

This statistic illustrates the main investment of digital companies in Italy in 2018, broken down by tool. According to survey results, in 2018, 53.4 percent of companies want to focus more on online advertising tools, like Google AdWords, Facebook Ads and display advertising. Besides, search engine optimization is considered a priority by 46.12 percent of companies operating in the digital industry.

本统计图描绘了2018年意大利数字公司在各项工具上的主要投资分布情况。依据调查结果，2018年，53.4%的企业意图将更多资源投入到在线广告工具，例如谷歌广告（Google AdWords）、Facebook广告以及展示广告等领域。此外，46.12%的数字行业企业将搜索引擎优化视为当务之急。