Travel Preferences

This raw dataset contains individual responses from a nationwide questionnaire survey of Indonesian residents conducted in 2024. The survey captures a broad range of information on demographic characteristics, psychographic segmentation, travel preferences, tourism behavior, and social media usage. Each row represents one respondent’s answers to a structured set of items covering age, gender, education, occupation, marital status, monthly expenditure, interest in local culture, preferred destination types, important factors in destination selection, travel frequency and duration, tourism budgeting, information sources, and patterns of social media use. The dataset provides an open foundation for descriptive, segmentation, or comparative analysis of tourist behavior in Indonesia.