Hybrid Car Adoption and Consumer Behavior Dataset (Dhaka)

This dataset contains 474 valid responses and 60 variables collected through a structured survey on hybrid car adoption in Bangladesh. The data include demographic characteristics and multi-item Likert-scale constructs derived from UTAUT2 and extended behavioral factors such as environmental concern, health benefits, personal innovativeness, and consumer citizenship behavior. All items were measured on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree). The dataset is suitable for multivariate statistical analysis, including regression, SEM, and behavioral modeling. #Dataset Summary Total observations (N): 474 Total variables: 60 Data type: Cross-sectional survey Scale type: Ordinal (Likert 1–5) Missing data: Removed during cleaning Geographical scope: Bangladesh