MERGER AND ACQUISITION IN E-COMMERCE SECTOR

The main objective of this research paper is to analyse the market growth of ecommerce which attracts the merger and acquisition in India. Through this paper we will<br>try to find out reasons of merger and acquisition from the experience of Indian ecommerce sector. Internet growth has led to a host of new developments, such as<br>decreased margins for companies as consumers turn more and more to the internet to<br>buy goods and demand the best prices .The industry is growing rapidly and there is still a<br>huge potential for growth