Based on sampled data, Coupang saw more traffic than any other South Korean online shopping website, with around 7.35 million unique visitors in June 2024, followed by Gmarket which has been a leader
According to a survey on the usage of e-commerce in South Korea in 2021, about 83.6 percent of respondents stated that they had used e-commerce. This was double the amount of the e-commerce usage rate
